Speaks or reads from scripted materials, such as news reports or commercial messages, on radio or television. May announce artist or title of performance, identify station, or interview guests.
This career is part of the Arts, A/V Technology and Communication cluster Journalism and Broadcasting pathway.
A person in this career:
- Prepares and delivers news, sports, or weather reports, gathering and rewriting material so that it will convey required information and fit specific time slots.
- Reads news flashes to inform audiences of important events.
- Identifies stations, and introduces or closes shows, using memorized or read scripts, and/or ad-libs.
- Selects program content, in conjunction with producers and assistants, based on factors such as program specialties, audience tastes, or requests from the public.
- Studies background information to prepare for programs or interviews.
- Comments on music and other matters, such as weather or traffic conditions.
- Interviews show guests about their lives, their work, or topics of current interest.
- Discusses various topics over the telephone with viewers or listeners.
- Hosts civic, charitable, or promotional events that are broadcast over television or radio.
- Makes promotional appearances at public or private events to represent their employers.