Applies principles of psychology to human resources, administration, management, sales, and marketing problems. Activities may include policy planning; employee testing and selection, training and development; and organizational development and analysis. May work with management to organize the work setting to improve worker productivity.
This career is part of the Human Services cluster Counseling and Mental Health Services pathway.
A person in this career:
- Formulates and implements training programs, applying principles of learning and individual differences.
- Conducts research studies of physical work environments, organizational structures, communication systems, group interactions, morale, and motivation to assess organizational functioning.
- Conducts presentations on research findings for clients and at research meetings.
- Provides expert testimony in employment lawsuits.
- Studies consumers' reactions to new products and package designs, and to advertising efforts, using surveys and tests.
- Reviews research literature to remain current on psychological science issues.
- Develops interview techniques, rating scales, and psychological tests used to assess skills, abilities, and interests for the purpose of employee selection, placement, and promotion.
- Conducts individual assessments, including interpreting measures and providing feedback for selection, placement, and promotion.
- Writes articles, white papers, and reports to share research findings and educate others.
- Develops new business by contacting potential clients, making sales presentations, and writing proposals.