Expand mobile version menu

Advertising Manager  What They Do

Just the Facts


Advertising and Promotions Managers Career Video



Plans and directs advertising policies and programs, or produces collateral materials such as posters, contests, coupons or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

This career is part of the Marketing cluster Marketing Communications pathway, Marketing Management pathway.


A person in this career:

  • Inspects layouts and advertising copy and edits scripts, audio and video tapes, and other promotional material for adherence to specifications.
  • Plans and prepares advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies.
  • Gathers and organizes information to plan advertising campaigns.
  • Confers with clients to provide marketing or technical advice.
  • Directs, motivates, and monitors the mobilization of a campaign team to advance campaign goals.
  • Confers with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
  • Prepares budgets and submits estimates for program costs as part of campaign plan development.
  • Prepares and negotiates advertising and sales contracts.
  • Plans and executes advertising policies and strategies for organizations.
  • Assists with annual budget development.

Working Conditions and Physical Demands

People who do this job report that:

  • You would sit most of the time. There's some walking and standing. You may have to lift and carry things like books, papers or tools weighing 10 lbs. or less.
  • Work in this occupation requires being inside most of the time
  • Work in this occupation involves sitting more than one-third of the time

Working in this career involves (physical activities):

  • Seeing clearly up close
  • Speaking clearly enough to be able to be understood by others
  • Identifying and understanding the speech of another person

Work Hours and Travel

  • Overnight travel
  • Overtime work

Specialty and Similar Careers

Careers that are more detailed or close to this career:

  • Account Manager -- Serves as the primary business contact for the client and is responsible for client satisfaction, representing their needs and goals within the organization to ensure quality.
  • Advertising Sales Representative -- Sells advertising space in print publications, on websites or on billboards or other outdoor media, or sells advertising time on television or radio shows.
  • Art Director -- Oversees the artistic aspects of film, television, dance and theatre productions.
  • Market Development Director -- Helps to devise, develop and deliver a comprehensive strategic and tactical plan for business development, income generation, and awareness-raising for a company.
  • Marketing Director -- Directs an organization’s general advertising, marketing, strategic planning, and business connections.
  • Marketing Strategist -- Creates comprehensive marketing strategies based on clients' goals and needs.
  • Sales Manager -- Plans, organizes, directs, controls and evaluates the activities of establishments and departments involved in commercial, industrial, wholesale and e-business sales.