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Advertising Sales Agent  What They Do

Just the Facts

Sells or solicits advertising space, time, or media in publications, signage, TV, radio, or Internet establishments or public spaces.

This career is part of the Marketing cluster Marketing Communications pathway, Professional Sales/Sales Management pathway.

A person in this career:

  • Maintains assigned account bases while developing new accounts.
  • Explains to customers how specific types of advertising will help promote their products or services in the most effective way possible.
  • Provides clients with estimates of the costs of advertising products or services.
  • Locates and contacts potential clients to offer advertising services.
  • Processes all correspondence and paperwork related to accounts.
  • Informs customers of available options for advertisement artwork and provide samples.
  • Prepares and delivers sales presentations to new and existing customers to sell new advertising programs and to protect and increase existing advertising.
  • Delivers advertising or illustration proofs to customers for approval.
  • Prepares promotional plans, sales literature, media kits, and sales contracts, using computer.
  • Recommends appropriate sizes and formats for advertising, depending on medium being used.

Working Conditions and Physical Demands

People who do this job report that:

  • You would often handle loads up to 10 lbs., sometimes up to 20 lbs. You might do a lot of walking or standing, or you might sit but use your arms and legs to control machines, equipment or tools.
  • Work in this occupation requires being inside most of the time
  • Sound and noise levels are loud and distracting
  • Work in this occupation requires being outside most of the time
  • Work in this occupation involves sitting more than one-third of the time

Working in this career involves (physical activities):

  • Seeing clearly up close
  • Speaking clearly enough to be able to be understood by others
  • Identifying and understanding the speech of another person

Work Hours and Travel

  • Irregular hours
  • Overnight travel
  • Weekend work

Specialty and Similar Careers

Careers that are more detailed or close to this career:

  • Account Specialist -- Responsible for account follow-up for client accounts, resolving billing problems and answering client inquiries.
  • Advertising Consultant -- Provides their expertise to companies on a short or long-term basis and are generally hired based on their background and experience in specific product areas.
  • Field Service Representative -- Responsibilities are based in customer service, education, and inspection or technical service, with the majority of work done outside an office out in the field.
  • Marketing Consultant -- Conducts research on market conditions in local, regional or national area to determine existing level of sales for particular products and services, and to assess potential markets and future trends.